The Catalyst by Jonah Berger

The catalyst is Jonah Berger's third book about why some products and ideas catch on, while others don't. In the early 2000s, a company called shoesight.com was having trouble selling shoes online. They decided to tie shipping people shoes for free in an effort to get more customers. The next Big Idea Club aims to help you knock down roadblocks to feeling the power of big, bold ideas.