5min chapter

Acquired cover image

The Lyft IPO

Acquired

CHAPTER

The Rise and Fall of Lyft

In 2011, Lyft founders Logan and John decide to launch an MVP app in three weeks. They call it Zimride instant, but they have an intern, Harrison Bowden, who still works at Lyft today as a designer. By mid 2012, six months ish after their series A, they realize the problem here is with the market, not the product. And they need to do something different to solve it.

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