The 3B7 routine for your actual outreach within a company is called temporal construal theory. When we send the email, we can be ice cold. That reminder for three business days later, that reminder will tell us are they a booster or not? Have we heard from them yet or not? If not, let's try a second person in parallel. We do higher order thinking in advance of a decision than we do in the heat of the moment of making that decision. And so then when we send, let's say we send a note to a booster, you say three business days is about what you expect. if we get no response, do we follow up or not so

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