Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong
Marketing Vanguard
AI's Impact on Marketing Strategy
This chapter explores the transformative role of artificial intelligence in marketing, focusing on its use of synthetic data for enhanced research and brand strategy. It critiques the current AI-generated content trend and emphasizes the interconnectedness of B2B and B2C marketing, while highlighting the need for balance between human and AI contributions.
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