Episode #138 Donald Miller
FranklinCovey On Leadership
00:00
Transforming Business Messaging Strategies for Customer Engagement
The chapter delves into the importance of transforming business messaging from company-centric to customer-centric, emphasizing the need to focus on solving customer problems. It discusses how inviting customers into a narrative where they become the hero can significantly impact brand success and client acquisition. Additionally, insights on increasing productivity through task prioritization and time blocking in the morning, as well as the value proposition of business books with added resources for readers, are shared.
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