#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
Why That Worked – Presented by StoryBrand.ai
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How Do I Lose 20 Pounds?
The reason people go on diets and it doesn't work is because they're tactical in their solutions. So if my problem is i need to lose 20 pounds, that's a symptom. The actual problem is i'm eating a bowl of ice cream every night beforego and that's not the problem. That's another symptom. If you keep drilling deep enough, you'll find the core root problem.
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