2min chapter

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Phiture - How to optimize mobile app subscription with Andy Carvell

Subscription League

CHAPTER

Are You Using Promo Codes?

I'd always say start with a benchmark of not offering any discount and just see how many users you get to complete the purchase. You can always then increase that completion rate by offering a discount, figure out kind of where the sweet spot is. So this advice actually goes beyond just paywalls, like it's sort of a more general growth tactics advice. I think what I see a lot in the industry is folks who care very much about their product are reluctant to push things.

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