The Differences Between Stories and Feed Ads

With story ads, when you're looking at stories and when the ad pops up, it's a full screen experience. Part of the challenge with them is that if you use that full screen experience, you don't have body copy in the way that you're used to like description copies or ad copy. With stories, you have to start thinking about how do these things operate as a cohesive creative unit. It really doesn't translate feed creative very well for that very reason.