Introduction

Recently, many of our guests have been pioneers in the web3 space. Patrick Rivera provided a particularly helpful framework for understanding different eras of the web when he was on the show. From him, and other guests like Cooper Turley, we've learned that web3 is special because it enables users to have ownership of their different networks. Today's guests share the optimism of our past guests, but also note that the web3 is still in its infancy and is very much a work in progress.

Those guests (Clarke & Jeff McKinnon) are building what they call "the reusable web." Like past guest Peer Richelsen, they believe that the internet works best when it's open-sourced and composable. To that end, yesterday they launched "The.com" to make it simple for website builders to create, 'remix,' and launch websites while getting paid and earning credit for their work.

This is one of our favorite episodes we have ever done. We were struck by the balance that the McKinnon brothers are able to find between practicality and optimism. We'll be following along closely as they strive to live up to the ubiquity of their new domain.

For full show notes, links, RSVPs to live podcast recordings and more, visit thedeepend.substack.com