
Episode 291: Todd Caponi, Founder of Sales Melon: Closing a Deal isn’t the Finish Line…It is the Starting Line: The Power of Transparency in Negotiations.
Sales Leadership Podcast
Mastering Pricing Strategies
This chapter explores the core elements that influence the business model of for-profit companies, emphasizing the significance of purchase volume, cash flow timing, customer commitment, and deal timing. The speakers also discuss the psychological impacts of pricing tactics, such as artificial scarcity and frequent discounts, providing actionable strategies for sales leaders to enhance trust and maintain product value.
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