Choiceology with Katy Milkman cover image

How Tomorrow Feels Today

Choiceology with Katy Milkman

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The Importance of Emotional Forecasting

Carrie Morwedge: Are we accurate or inaccurate in the way that we predict different kinds of emotional consequences of events? She says a study by Daniel Gilbert and Timothy Wilson found sports fans had a hard time predicting how happy they'd be the day after their favorite team won a big game. People tended to overestimate the pangs of despair they would feel upon that kind of heartbreak relative to people's actual reports, she says.Morwedge: The research also suggests that we may underestimate how much joy we derive from very simple pleasures like an ice cream with our child.

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