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The Financial Wizard’s Playbook: Secrets From a 20-Year Financial Insider | EP639

Business of Architecture Podcast

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Expanding the Concept of Branding for Firms

This chapter explores the expansive concept of branding, highlighting that it encompasses reputation and unique value rather than just visuals. It discusses how firms can strengthen their brand by honing in on their core competencies and becoming subject matter experts to foster client loyalty.

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