#325: How a Story Propelled Their Brand to Market Dominance
Business of Story
00:00
Swim Lessons
The company has nine words that describe what it does. And then we have the propelling life. We're propelling kids through the water so that they stay safe, be safe, confident swimmers. It's a very meaningful job for many of our instructors who are their first job. They teach them leadership skills and how to do business. Then you go a step further and you go into people who want to open their own business as well. That's whatit's, what we've already been doing.
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