Nikkei Asia News Roundup with Jada and Brian cover image

#14(2024.4.19)"China's frugal Gen Z"

Nikkei Asia News Roundup with Jada and Brian

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China's Generation Z Embracing Frugality and Economic Realities

Exploring the economic impact on China's Generation Z (ages 15-29), discussing their adoption of frugal habits and 'reverse consumption' trends in response to high unemployment rates, reflecting how the economic landscape shapes their behaviors and attitudes.

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