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178 - Marketing Thrives in the Dark Funnel | LIVE from B2B Sales & Marketing Exchange

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Is Paid Search Driving Revenue?

B to b buyers are discovering, researching and valuating products in places that companies can't track. That's why you see a lot of, not very many companies do a podcast,. It's very difficult to track in the way that companies are traditionally trained to track thingso company, we started a podcast. The first week that cove had happened, namely, driven through a live event that would get converted into a podcast. They discared is marketing driving revenue? And so basically i had a free land to experiment with all these different things. And that's what i discovered.

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