The Mozart of the Attention Economy: Mastering Engagement in Digital Content

Every Wednesday and Friday in August we will publish some of our favourite audio long reads of 2025, in case you missed them, with an introduction from the editorial team to explain why we’ve chosen it. This week, from June: he’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell. Help support our independent journalism at theguardian.com/longreadpod