How Do You Integrate Behavioral Science and Finance and Advancement Analytics?

You're one of the few folks in the Indian community who's built a business to that level. So tell us how you integrated behavioral science and finance and advancing analytics at that company. And it sounds like you're touching on some skills that younger MDM researchers will need to developlike the willingness to chase people out of rooms and move people down at tables those are all skills that we need to get to that right place of that right person. Yeah.

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