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A Simple Brand Storytelling Formula

The Storytelling Lab

CHAPTER

What Is the Action I Want My Audience to Take?

The brain makes decisions based off of our motions, how we feel. What is an emotion that they have to feel to be inspired to take that action? Is it hope? Is it pomo? The fear of missing out? Like something's happening that they aren't a part of so they will to join and be a part of it. Take this simple, three step formula with you and use it to guide you on your story telling missions. Join us next time on the story telling aloud.

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