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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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The Science of Storytelling

DARPA funded Michael Schurmer's work on storytelling for the military. The idea was to communicate with people in foreign countries about what we're doing over there and why we're there. "The point of having a technology that's available to anybody is to say, not just these geniuses can make great things," he says.

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