NBCU's streaming chief isn't worried about you canceling cable
Decoder with Nilay Patel
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Navigating Streaming Dynamics
This chapter explores strategies for acquisition, retention, and engagement in subscription streaming services, with a specific focus on Peacock. It examines the importance of a balanced content programming strategy, integrating various content types to enhance viewer experiences while addressing market-driven challenges. Additionally, the discussion highlights the implications of rising sports rights costs and the quest for delivering high-quality streaming, particularly in 4K, to meet consumer expectations.
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