Tesla's Pricing Strategy and EV Competition

This chapter explores Tesla's recent pivot toward volume sales over margins in response to increasing competition from brands like Ford and Rivian. It discusses the implications of this strategy shift for Tesla's market position, particularly in light of rising alternatives and vibrations in consumer demand. Additionally, the chapter delves into the broader automotive landscape, contrasting Tesla's challenges in the electric vehicle market with the evolving image of hybrids like the Prius.