Radio Better Offline: David "Shingy" Shing
Better Offline
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AI-Driven Advertising: Creativity vs. Authenticity
This chapter explores the transformative effects of generative AI on the advertising industry, examining both its potential and limitations in enhancing creative processes. It discusses the balance between marketing hype and practical utility, addressing the challenges of producing quality content that resonates emotionally with audiences. The conversation investigates the philosophical implications of AI in artistic expression, questioning whether reliance on these tools undermines traditional craftsmanship.
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