4min chapter

Idea to Startup cover image

Inertia - The Only Thing That Matters

Idea to Startup

CHAPTER

The Key to Everything Is Inertia

There are three big components of inertia: activation energy, baggage and stacking. Once someone's moving in a certain direction, it's hard to get them to change. The first customer needs to be already turning off the highway for you to have a chance to sell them something new.

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