E.J. McCoy saw a gap in the home services market for pet owners: poop scooper service. He started Scoop Soldiers in 2010 to meet that need, and has built this concept into multiple home services brands with more than $25 million in combined revenue. We’ll learn how he started and grew his businesses in this episode.
Like many kids, E.J. mowed lawns for extra money when he was growing up . He had his own lawn care business by the time he was in high school, founding his first business, Emerald Lawn and Landscaping, in 2006. He’s continued to add brands and expand his business in the years since, expanding to include pest control, fertilization, junk removal, window washing, and other complementary revenue streams. Along the way, he’s also expanded with franchise opportunities to grow beyond his Texas community.
With Scoop Soldiers, E.J. offers something unique: a pet waste removal service–in other words, something most people don’t want to do themselves. We’ll learn how he launched this business, along with his other brands. While lawn care and maintenance are easy businesses to start, they’re not without their challenges. E.J. will share the setbacks he faced and how he overcame them to build an 8-figure empire.
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