H&R Block: Jeff Jones
Wisdom From The Top with Guy Raz
00:00
GAP's Challenge Is Always Growth
GAP's problem wasn't, you needed better advertising. It's a product relevance problem and a retail experience problem. Denver, Colorado was a particular market where we closed every single GAP store. Many of those ideas live on today, but we just believe that we couldn't advertise our way out of the problem.
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