3min chapter

The New Fatherhood cover image

I'll Dig With It

The New Fatherhood

CHAPTER

Introduction

The curse of the career spent in advertising is seen everything as a problem that can easily be solved with the right strategy. When I started the New Fatherhood last January, the urge to take a marketing hammer and use it on a literary nail was overwhelming. My brain kept cascading into marketing funnels, bounce rates and conversion goals. The only way to make it stop was to close the valve completely. I spent 2021 focusing on learning to write, to treat it like a craft, to give it the respect it demands. To read more great books about writing click here.

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