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The A to Z of the Zee-Sony Merger Saga

The Morning Brief

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The Changes in the Media and Entertainment Industry

Digital advertising has overtaken TV advertising, says E.T.'s in-house media expert. The merger was all about getting synergies on distribution, said Karan Torani of Ilaara Capital. In the post-COVID era, 4 to 6% is what one should go with in terms of broader TV advertising - Faruki.

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