273: B2B Growth Channels for Different CAC Levels
The Predictable Revenue Podcast
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Marketing Automation - What's the Next Big Thing?
Marketing automation is the first piece. It's probably, it's going to have your lowest cost to acquire customer because it's just you're investing in that whatever tool and then the setup. The next one I put here is SEM. And the thought process here is essentially, you know, LinkedIn's great, but let's say for a lot of those technologies that I mentioned, so imagine a FreshBooks or something like that,. You know, like you can't necessarily granularly target on LinkedIn to any great effect with search.
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