Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers
Sales Leadership Podcast
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Sales Leadership United - Can You Find a Problem?
Rob Greene: Salespeople need to be able to articulate what the problem is and why it matters. He says most companies have 30, 40 or 50 problems they could solve that are all worth solving. The question isn't if you find a problem but can you help customers prioritize the problems you solve? "Priorities lead to people, people lead to process," said Greene.
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