Stationery Insights and Industry Shifts

This chapter explores the impact of discontinued products like Graffalo paper and introduces the promising new R6 model. The speakers also discuss the beloved children's book 'The Gruffalo' and its illustration style while examining emerging products like Canopus paper. Additionally, they analyze the challenges faced by a stationery company due to rising gold prices and production efficiencies, reflecting on the industry's evolving quality standards.