
The Future of Podcasting: Is a Bear Market on the Horizon? (360)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
00:00
What's the Biggest Issue for Marketing Folks and Content Creators?
When we think of search, we think of SEO, which is now incorrect. Content discovery or push content has been generally pretty dumb over the last few years, but it's getting really smart. TikTok is the perfect example of this, right? You're not even going to have to search. It's going to be you put in what you want and you don't even search for things, right? And that interface is also one ripe for business models and all sorts of things.
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