In order to get anything done nowadays, you've got to win an argument. The idea that the person with the best argument therefore has the best solution is not safe because it discards creative possibilities by the shed load. You know, fame, for example, I think there's a huge value of a business being famous, but it's impossible to predict how that value will manifest itself in advance. And so you have to have enormous faith in your own imagination being better than the imagination of 20 million other people to determine what the value is.

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