Increase Accountability

When the consumer that's eating your product lives a few doors down, you 're going to hear about a, hey, this was this tasted like this. Or, hey, i bought some ground meat from you, and it was a little fattier than i thought it would be. You can either wallow in that criticism, or you can try to do better. I woud just open it up as an aption for em. All o those things, all they do is make us better. They make us better," he says.