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How to Increase Sales By Understanding Your Buyer’s Journey

The Art of Online Business

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Copywriting Bible - The Five Stages of Awareness

The second stage that Eugene Schwartz talks about is being problem aware and pain aware. This is where your target audience knows they have a problem, but they don't know your solution yet. The fourth stage of the five stages is being product aware. And then the fifth stage is the most aware: They're right about to buy, but they need some more information.

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