While all utilities would prefer to simply stay out of the headlines due to emergencies or crises, the reality is that it comes with the territory. Whether that's extended outages from natural disasters or equipment failure, unexpected bad press, or the power providers simply not operating at the standard that the public expects, most utilities at one point or another will find themselves trying to get ahead of the narrative and tell their story. But in this digital age where Tweets are constantly flying and a negative story-- regardless of how true it is or not-- can seemingly move at the speed of light, utilities can't simply wait for these occurrences and decide how to respond to them at that point. Instead, they need to always be prepared and have a crisis communications plan.
That's the perspective of today's guest on the Energy Central Power Perspectives Podcast, at least. Jeff Hahn is a crisis communications expert who has extensive experience responding to emergencies for utility partners, and he's also the author of the book "Breaking Bad News: 12 Essential Crisis Communication Tools." He's joining podcast host Jason Price and producer Matt Chester to share his review of how some recent crises in the world of utilities were handled and offer advice to executives at utilities about how they should be preparing today for the unexpected emergency of tomorrow.
Key Links
Link to Energy Central Post with Episode's Full Transcript: https://energycentral.com/o/energy-central/episode-70-beating-clock-crisis-communication-utilities-jeff-hahn-energy-central
Link to register as a member of the Energy Central Community: www.energycentral.com/user/register
Did you know? The Energy Central Power Perspectives Podcast has been identified as one of the industry's 'Top 25 Energy Podcasts': blog.feedspot.com/energy_podcasts
