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SYSK Choice: How to Get More by Doing Less & Fascinating Real-World Math Fails

Something You Should Know

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How to Multiply to Go Up the Scale

We have this kind of, we're born with a multiplication sense of size and scale. But through school we learn that actually it's addition. And so we've almost completely forgotten the way our brains originally worked. The pepsy one is one of my absolute favorites. This was a case from the mid 19 nineties, and they were running a campaign where you could trade in pepsy points. It cost the us Military roughly 20 million us Dollars per harria jet they were getting in the air.

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