Innovating Agriculture: The Tech Integration at John Deere

This chapter highlights the transformative role of technology at John Deere, particularly through the lens of the Chief Technology Officer's strategic vision for agricultural and construction products. It discusses the shift towards advanced computing capabilities in farming equipment and the establishment of the Intelligence Solutions Group to drive innovation. The chapter also addresses the complexities of data collection and analysis, emphasizing the importance of data ownership for farmers and the challenges posed by climate change in agricultural practices.