The Importance of a Purpose Statement in an Organization

Join your host Tobias Sturesson and his guest, Dan Cable, on this inspiring episode of the Leading Transformational Change podcast. In this conversation, Dan shares profound insights into how you can bring more meaning to your organization. With a focus on experimentation and purpose, Dan unpacks a remarkable example of the power of servant leadership and how redesigning your rituals can contribute to a healthier culture.

Dan Cable is Professor of Organisational Behaviour at London Business School. His research and teaching focus on employee engagement, change, organisational culture, leadership mindset and the linkage between brands and employee behaviors. He is the author of Exceptional, Alive at Work, and Change to Strange. His most recent research was published in Harvard Business Review, Sloan Management Review, Academy of Management Journal and Administrative Science Quarterly. This research has been featured in The Economist, Financial Times, The Wall Street Journal, CNBC, The New York Times and Business Week. Dan's recent clients include Carlsberg, Coca Cola, Estée Lauder, EY, HSBC, IKEA, McDonalds, MS Amlin, Prudential, PwC, Rabobank, Roche, Sanofi, Siemens and Twitter.

Duration: 57:04