“Herd mentality.”
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Reframing Political Narratives
This chapter explores the drawbacks of a 'law and order' debate, urging a shift towards discussions about health and economic recovery. It emphasizes the importance of positive messaging that unites communities and motivates 'high potential voters' to engage in the electoral process. The conversation advocates for a strategic approach in campaign messaging that focuses on empowerment and shared values, rather than divisive topics.
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