The Marketing Book Podcast cover image

076 Invisible Influence by Jonah Berger

The Marketing Book Podcast

00:00

Influence Is a Tool Like Any Other

If we understand how influence works, we can make better decisions. We can get our products and ideas to catch on. Being aware is the first place to start. What books have inspired your work and career? It's a great question. You know, i have a number of favorites,. so everything from books we all know and love, like made to stick and inpredictably irrational. A charles duhiggsa book of habit chaldini's book influence. So lots of books av a very important impact on me and the way i see the world.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app