
076 Invisible Influence by Jonah Berger
The Marketing Book Podcast
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Influence Is a Tool Like Any Other
If we understand how influence works, we can make better decisions. We can get our products and ideas to catch on. Being aware is the first place to start. What books have inspired your work and career? It's a great question. You know, i have a number of favorites,. so everything from books we all know and love, like made to stick and inpredictably irrational. A charles duhiggsa book of habit chaldini's book influence. So lots of books av a very important impact on me and the way i see the world.
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