The Importance of Persona Work

In order to do shadow work like we've been talking about, the persona is so key. And if you haven't done a lot of persona work and that emerges, you're going to be double in trouble. Young people are working on what face am I going to show him at work? My oldest son, 17, he's asking that now. Right? It feels like it's like well, I want them to know that I'm super into Air Jordan’s right? Even though that might be part of your persona, which is fine.