Niching or Not?

Productized services have long been a subject of discussion on this podcast.

They are a relatively attractive business model, especially among first-time entrepreneurs, and we've shared many examples over the years of how to create these kinds of businesses and scale them.

Meryl Johnston, founder of the online bookkeeping firm Bean Ninjas, recently started a rather lively debate in the members' forum of our online community The Dynamite Circle with a post titled, ‘Are Productized Services Overrated?’

We've invited Meryl on to the show to find out why she decided to raise that question and to hear her thoughts on a business model that she has personally followed for the last five years.

Meryl joins us today to discuss what a productized service really is, the strengths and weaknesses of the model, and why she's wondering whether her own company needs to evolve past it.