Explore the journey of a project that evolved into a profitable business generating $200,000 a month in revenue without external funding, emphasizing equity and profit sharing over traditional capital raising. Insights are drawn from successful companies like Basecamp and Mailchimp, focusing on stock options, equity buyback pools, and managing equity sales. The chapter also delves into unique strategies for managing shares, valuations, and long-term growth, while sharing personal experiences of selling shares for financial support.