Inside the Mind of Cameron Hanes: Ultrarunning, Bowhunting & Business
The Next Aid Station
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Navigating Absence and Opportunity in Ultramarathon
This chapter examines the repercussions of a key athlete's absence on competition and business strategies in sports, particularly focusing on ultrarunning. It highlights the significance of sponsorship, the balance between athletic commitments and personal life, and the evolving role of representation in securing financial opportunities for emerging talent. The discussion emphasizes the need for athletes to adapt to a commercial landscape, focusing on social media presence and marketability as crucial elements for success.
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