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#11: Robin Matlock, VMware

From Start-Up to Grown-Up

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How Important Is Culture in Your Business?

Culture is superimportant in all dimens sof your kind of business life cycle. You have to be really careful that what you want the culture to be and what the culture is are the same. Behaviours of the company, how you make decisions rewards, when there's friction and conflict, how do you deviate from the cultural things that you've defined? Those are the real tests to see if you're living your culture. I think probably your behaviours in what you do the reality is the most important thing.

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