The Art of Making and Marketing Work That Lasts

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"I don't actually care about marketing books. I care about making stuff that lasts," she says. "It's funny that publishing industry, all of the money and all of the success is on things that are old,. What they call perennial titles or the backlist."

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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