You're Saying Too Much on the First Date

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Cassy Kerrigan says she and her co-workers were overwhelmed by the amount of information on their website. The company decided to make some changes, which they say have helped them sell more products. She likens it to a first date: "We need to shut up and comb our hair"

Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers. In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode! http://buildingastorybrand.com