Francesca Bolla Tripodi, “The Propagandists’ Playbook”
MIT Comparative Media Studies/Writing
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How Data Voice Can Dominant Search Returns
Crisis actors are actually a real thing. FEMA hires people to act out a crisis, to train emergency response persons. This is a kernel of truth wrapped in a bunch of garbage. So he took this phrase that's linked to something real, but had pretty much nothing about it online. And then he created a whole lie around it. He used the names of parents who lost children. And their names became synonymous with this deep story that the Sandy Hook massacre was a hoax.
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