The Importance of Languages in Advertising

Do the languages we speak shape the way we think? For example, how do we think about time? The word "time" is the most frequent noun in the English language. Time is ubiquitous yet ephemeral. It forms the very fabric of our experience, and yet it is unperceivable: we cannot see, touch, or smell time. How do our minds create this fundamental aspect of experience? Do patterns in language and culture influence how we think about time? Do languages merely express thoughts, or do the structures in languages (without our knowledge or consent) shape the very thoughts we wish to express? Can learning new ways to talk change how you think? Is there intrinsic value in human linguistic diversity? Join us as Stanford cognitive scientist Lera Boroditsky re-invigorates this long standing debate with data from experiments done around the world, from China, to Indonesia, Israel, and Aboriginal Australia.