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S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)

Limited Supply

CHAPTER

Innovating Retail Through Data and Consumer Engagement

This chapter explores the complexities of analyzing customer data and brand value in retail, advocating for automated solutions to enhance ad management and promotional strategies. It dives into innovative referral systems, emphasizing seamless consumer experiences, and introduces group buying concepts, illustrating their potential to enhance collective purchasing power. Additionally, the chapter discusses the utility of App Clips, showcasing their benefits for user interaction within the evolving landscape of social commerce.

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